WHAT IS HYBRID TELEVISION (HBBTV)?
Hybrid Broadband Television (HbbTV), also known as «Red Button», is a technology that enables viewers to take advantage of Internet technology on their TV screen. Viewers, without any restrictions in relation to the TV manufacturer, can enjoy additional multimedia content through the applications developed by Anixe.net on behalf of each channel, such as archive video, TV programs, weather forecasts, electronic program guide, original content and all, with a single click of the red button.
Hybrid Television was launched in Greece in December 2017 by our company in collaboration with the public broadcaster ERT.
Some of the benefits of hybrid TV: interactivity, personalized viewing and high definition content.
Indicative applications of hybrid television: the VoD (video on-demand) service, enriched Teletext 2.0 service with video and images, live information service, etc.
With the introduction of the new hybrid services, a new way of commercial exploitation was created, with targeted possibilities for promoting advertising messages on the big screens, with precision and absolute measurability. Read more »